How to Get Your Track Added to House & Melodic Techno Spotify Playlists
Playlists are a great way to get your music out to people looking for a certain type of music. But getting featured on a playlist can be hard. Spotify has their own playlists that cater to certain genres. But there are also playlists that are run by famous artists and DJs. What is the best way to get onto one of those playlists? And what about the playlist services you can find? Are they worth trying? It can be hard to know where to invest your time and energy when trying to get your track added to a House and Melodic Techno playlist on Spotify.
Spotify-created Playlists
Spotify features artists in playlists that relate to specific genres, personal data or curated by your fans. Spotify featured playlists include:
Playlists created by their editorial team
Editorial playlists are fully managed by their editorial team using data that Spotify has collected.
Personalized editorial playlists
Personalized editorial playlists are similar to editorial playlists, but the order of the playlists is changed algorithmically based on personal listening preferences.
Algorithmic playlists
Algorithmic playlists are generated from user listening habits. Data from people who listen to similar music and other criteria are also used in their algorithm. These playlists include Spotify’s Discover Weekly, Release Radar and more.
Artist playlists
Artist playlists are playlists that are created by the artist themselves that include their music or music they like.
Fan made playlists
Fan made playlists are playlists made by anyone using Spotify and are curated by that person.
For Spotify curated playlists, there are a few ways to get on them. Algorithmic playlists depends on how people interact with your track. This includes listening to the track, adding the track to their playlist, adding it to their saved songs. Playlist saves are more impactful than you may think, check out our article on why playlist adds and saves matter more than streams.
Spotify’s editorial playlists require you to pitch your music to them. Spotify has created a playlist pitching tool that allows you to pitch tracks to their editorial team. You have to pitch one song from an album or EP, so you need to choose a song that you think represents that album the best. They factor in various information about not just the track but where the artist is from in their playlists. Spotify’s editors will use your location to add your song to playlists that represent various parts of the world.
When pitching your song to Spotify’s editors you should provide as much information as you can through their playlist pitching tool. They will ask things such as what genre of music it belongs to, what your song is about, who may have collaborated on the song, and more. After submitting your pitch, the editors will review it and determine if they will add it to a playlist. It can take a while to know if you were accepted, so try and be patient, and if possible, pitch your track early before the album’s release for maximum exposure. If it gets added, it will be added to an editorial playlist which get used in the personalized editorial playlists.
Pitching Your Tracks to Playlist Curators
Found a playlist by a prolific artist that you like? There is an option of contacting that playlist curator and getting your track added to their playlist. This option involves finding their social media presence, such as their Instagram, and contacting them. One thing to keep in mind is that some playlist curators may ask for money to get your track listed. It is probably best to avoid those kinds of deals.
Label-run Playlists
Many labels have curated their own playlists for music they publish, or tracks that are similar to the type of music they publish. At Defined Sound Records, our team curates a number of House and Melodic Techno playlists for various scenarios. These playlists are a great way for labels to present the music made by artists they sign while also showing what type of music they are looking for their label. If you are interested in getting your track on one of our playlists, send us your House and Melodic Techno demos and let us help you.
Avoid Playlist Services
If you search for pitching tracks to playlists on Spotify, you can find many playlist pitching services. These services offer to add your track to a playlist they run. The issue with these playlists is that they are often botted which causes an artificial inflation of streams to your track. There have been cases in the past where Spotify has banned or negatively affected a track’s exposure due to botting. It is best to avoid these types of playlist pitching services and rely on more well known methods.
How We Can Help
At Defined Sound Records, we offer a wide range of services to help promote your music and make your music the best it can be. We offer stereo mastering services and stem mixing and mastering services. We also offer a variety of marketing services for Spotify and other social media services. These includes platforms such as Instagram, Facebook, TikTok, Soundcloud, YouTube and more. Our marketing services are tailored to you.
We also run several of our own playlists which you can submit songs to here.
You can also send your demo to us. Our goal is to help House and Melodic Techno artists reach new audiences and get new fans all over the world. We do this by focusing on curation and strategic release support. Our goal is maximum impact and long term growth.